It's easy to get bogged down in the numbers. There are a number of reasons that mass directory submissions perpetuate in the link building process, and one of them has to do with a very rational process in business - the need to focus on measurable, consistent metrics to gauge progress. Which sounds better to a manager or a client: 50 minor directory submissions or three sustainable, quality links?
In reality, it's a lot like giving a toddler 50 pennies for three dollar bills. You may satisfy your client or manager in the short run, but if your focus is on results then it's irresponsible. The danger lies in this focus on measurable metrics, to such an extent that this impedes the processes that create actual results.
Free directories are not all alike. Some of them will approve instantly, when others will take months, or never will approve. Make sure to use good judgment when submitting to directories, making sure those directories will provide staying power for your links, while also that they stick around, and don't drop off the face of the earth after a few months.
Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.
Work on links with blogs in your industry, which sometimes have a multiplying effect. Resist getting bogged down in the numbers, find a new approach to increase effectiveness, and your clients will thank you.
In reality, it's a lot like giving a toddler 50 pennies for three dollar bills. You may satisfy your client or manager in the short run, but if your focus is on results then it's irresponsible. The danger lies in this focus on measurable metrics, to such an extent that this impedes the processes that create actual results.
Free directories are not all alike. Some of them will approve instantly, when others will take months, or never will approve. Make sure to use good judgment when submitting to directories, making sure those directories will provide staying power for your links, while also that they stick around, and don't drop off the face of the earth after a few months.
Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.
Work on links with blogs in your industry, which sometimes have a multiplying effect. Resist getting bogged down in the numbers, find a new approach to increase effectiveness, and your clients will thank you.
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If you are buying text links keep in mind the quality of the links. To get quality backlinks you need to use a reputable company.
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