Friday, October 31, 2008

When Writing Articles, How To Write For People And Search Engines

By Gary Harvey

If you are using articles to promote your home business, there is a technique you will want to know about.

It's called word stemming.

The usual word stemming approach is to add alternate endings to a word stem (such as sell) to get variations on that root word like selling, sellable and seller.

Of special interest to me was a technique I read about in Dylan Loh's Secret Article Profits. The beauty of this is that you can quickly unearth a large selection of related keywords by using this strategy.

WHAT THIS IS NOT

1. This is not the usual stemming approach where you just add different endings to a word stem.

2. And it's not the other popular approach of adding words before or afterwards such as power seller, selling online, how to sell and eBay selling.

WHY YOU WIN BY DOING THIS

This keywords-multiplying technique uses a freely available tool to deliver NATURAL keywords in addition to the vocabulary extensions you'll get from the above two techniques. As such it helps you generate the sort of vocabulary (and therefore keywords!) that people use in normal informed discussion about your topic.

That, my friend, is precisely what the search engines want to find in your writing... natural speech, normal word patterns.

In other words, this online service will give you a list of the expressions and words that your ideal prospects are typing into their favorite search engines. Write about those and your articles are precisely what they want. They are your warm market, and Dylan Loh shows how to reach them.

Personally, I can say that this meaty (but easy to read) report has given me a lot of usable ideas. It can also equip you to provide the kind of targeted article content that generates profit for a long time to come.

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