Thursday, November 27, 2008

How The Art Of Pre-Selling Converts Sales Like Crazy

By Kylon Trower

The art of persuading your customers is what they want is called pre-selling. The subtle thought that they may lose out if they don't buy your stuff. Whatever your
stuff happens to be.

One way to do this is to sell you. That's right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.

You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.

That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!

This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.

Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.

The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come.

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