Tuesday, November 25, 2008

Information Marketing Secret By Dan Kennedy: Use Multiple Media

By Neeraj Varma

Andy Duncan of netswingers.com got his start in information marketing the so-called impossible way. He interviewed the big name gurus like Tellman Knudson, Mark Joyner, Alex Mandossian, Ray Edwards, John Carleton, and Dave Lakhani, as his first project. Then he did what they did!

As part of the Future Of Information Marketing series of interviews for Dan Kennedy, Rob Toth interviewed Andy as one of the information marketers that are able to really "rake in the dough".

"I got to know a lot of successful people online and that launched my entire career", said Andy. "I went from zero to six figures in literally four months starting from scratch."

Andy's main activities are in the film business. He says it is best to start off with something that you know. Go with something you have a passion for. "I love film...story telling...I am excited about that."

Andy says "putting this all together has been a lot of fun". Andy's main objective when he interviewed the big Internet gurus was to find a way to use Internet marketing to help people in the film business.

Andy has found a lot of success with multi-media in information marketing. He says that information marketing will be around for a long time because people need to know things. And "because of the Internet you can know it very very quickly".

Whatever it is that you are trying to learn to do, whatever you are trying to sell, whatever it is that you are trying to learn to get ahead in some way, multimedia is your way to learn it a lot quicker.

People absorb learning information faster with multi-media. Andy says to use audio, video, radio, TV... all of it to drive traffic to your site. Multiple media works the same way as multi-media because people absorb the advertising messages from different media more easily. A sort of synergy is created when you advertise in multiple mediums so people act on the message more quickly. "Multi-media is the way to maket it happen in a bigger way and a lot faster.

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