Wanting to hire your next copywriter--one who's truly a professional?
Are you, in any way, stuck--don't know where to begin or what to do next?
From the prospective of a professional freelance copywriter, I have to say that I know exactly how you feel. It's frustrating when there's so much choice, and seemingly so little distinction among the choices. In the next few minutes, I'm going to reveal one of the little-known, most important secrets you need to look for when hiring a freelance copywriter. This really is somewhat of a secret, because unless you know you should be looking for this, it won't be apparent until it's too late. What compounds this problem is that a lot of potential website copywriters don't distinguish themselves they way you'd want them to.
What is this little-know secret, or trait?
The secret is this: You don't want someone who's "just a copywriter."
In other words, this means looking for someone who's more than "just a copywriter."
I bet you're wondering exactly what I mean by that, so I'll give you a little explanation...
Well, quite simply, there's a lot more that goes into your business' success than just the copy. The copy, or the advertising and marketing, is part of a bigger picture. For your business to succeed, you need a professional who understands this bigger picture, and who can develop a marketing strategy that meets your objectives.
This is why some of the top website copywriters use the following titles:
Copywriter and marketing strategist
Marketing strategist and freelance copywriter
Business strategist and direct-response copywriter
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.|The title combinations are many, but the message is the same: These copywriters don't just provide copywriting; they also provide marketing plans and customer aquisition models that make sure the work they do for you is put in all the right places.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a website copywriter who's also a business strategist.
Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a professional copywriter who's also a marketing strategist.
A few minutes ago, this may have seemed like a small distinction. I hope that in the past few moments, you've realized the significance of this. I keep telling everyone that it can make a world of difference, not only in the quality of the freelancer you choose, but also in how you'll be able to share ideas and have winning promotions created for you.
Are you, in any way, stuck--don't know where to begin or what to do next?
From the prospective of a professional freelance copywriter, I have to say that I know exactly how you feel. It's frustrating when there's so much choice, and seemingly so little distinction among the choices. In the next few minutes, I'm going to reveal one of the little-known, most important secrets you need to look for when hiring a freelance copywriter. This really is somewhat of a secret, because unless you know you should be looking for this, it won't be apparent until it's too late. What compounds this problem is that a lot of potential website copywriters don't distinguish themselves they way you'd want them to.
What is this little-know secret, or trait?
The secret is this: You don't want someone who's "just a copywriter."
In other words, this means looking for someone who's more than "just a copywriter."
I bet you're wondering exactly what I mean by that, so I'll give you a little explanation...
Well, quite simply, there's a lot more that goes into your business' success than just the copy. The copy, or the advertising and marketing, is part of a bigger picture. For your business to succeed, you need a professional who understands this bigger picture, and who can develop a marketing strategy that meets your objectives.
This is why some of the top website copywriters use the following titles:
Copywriter and marketing strategist
Marketing strategist and freelance copywriter
Business strategist and direct-response copywriter
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.|The title combinations are many, but the message is the same: These copywriters don't just provide copywriting; they also provide marketing plans and customer aquisition models that make sure the work they do for you is put in all the right places.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a website copywriter who's also a business strategist.
Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a professional copywriter who's also a marketing strategist.
A few minutes ago, this may have seemed like a small distinction. I hope that in the past few moments, you've realized the significance of this. I keep telling everyone that it can make a world of difference, not only in the quality of the freelancer you choose, but also in how you'll be able to share ideas and have winning promotions created for you.
About the Author:
D.K. Fynn is one of the most insightful freelance copywriters to hit today's business world. An entrepreneur himself, DK understands the role a professional copywriter plays in the success of a marketing campaign. DK has worked with some of the most successful online marketers (namely, Dan Lok and Alex Jeffreys, among others). If you're looking for a professional freelance copywriter who will take your business further, talk to DK.
No comments:
Post a Comment