Monday, November 24, 2008

White Hat Video Marketing

By Scott S.

This is a guide I thought I would write after thinking a little while about all of the blackhat video marketing techniques that are out there. If you haven't already heard of these methods, then for a short explanation: You download videos, watermark them with the url of your site, re-upload them to youtube and other video sites. None of that is realy too blackhat though, and this method isn't very black hat either. In fact, this method is totally whitehat, until the end when you'll have the opportunity to choose between blackhat and whitehat traffic. This isn't a new method, this is just an under saturated area for marketers to use right now.

Step 1) Write an article and then post it to your blog. (You could just post the video you make, but that's not good for SEO purposes).

Try posts like; how to decontaminate your toilet, how to stop old dogs from peeing everywhere, how to find a mate fast, or something similar (less stupid) to that.

Of course you'll want to cover your blog with ads and affiliate links (don't make it ugly). Or if you're promoting a landing page then you don't really have to do anything :D.

2. Tape yourself or your computer as you do the task that you are trying to teach people about. If I were to make a video for this article I would just show my screen as I viewed the article.. boring, but it works.

To video tape your screen you could use hypercam, camtasia, camstudio, fraps, or etc

3. When you're finished with your video, open it in your video editing software. I usually just use windows movie maker, the video editing process is not very complicated.

4. First of all, now you have the option to narrate your entire video. Basically what I would do is read the blog post outloud, minus the parts where you might ask people to click the link, or sign up here, since they can't click really click on the video. If you wanted though, you could add annotations or links in the description for things you want them to sign up for.

5. Add the url of your website as a subtitle on your video. This way people will know where the video came from no matter how it is shared. You can include direct links to your website or blog post in the description of your video also.

6. Now is when you decide whether or not to promote your videos with blackhat methods. Depending on the quality of your videos, blackhat might be the only way to get a good view count.

This method with get you lot's of visitors with a bit of work, and lots of persistence. The more videos, the more views, the more subscribers, the more clicks, the more conversions, and the more profit. Good luck promoting stuff with videos guys!

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