Tuesday, December 30, 2008

Business success strategies revealed

By Jay NaPier

Focusing on the positive is very important during challenging times. Today's ever changing economy makes it tough on business owners, but the smart business owner focuses on the positive and asked great questions. One of those being what can I do to increase the revenue in my business.

Start out by taking a close look at what you sell. How profitable is it? Could it be more profitable? Are there additional products or services that you could sell to make more profit? When was the last time you increased your price? These are just a few of the questions you should be asking yourself to increase the profits in your business?

staying connected with your customers and clients is important to every business. It easier to keep a customer than it is to find new ones. What are you doing to thank your customers for their business? Are you sending out Christmas cards? Anniversary discounts? what about wishing your customers a happy new year and letting them know that you're not increasing your prices for the new year?

It's easier to keep the customers you have that is to get new ones. Smart business owners know that there are only two ways to increase your business, get the customers you have now to purchase more product or purchase more often. Packaging your products or services together makes it easy to increase your bottom line. A dry cleaner might price their shirt services at $1.25 per shirt or $10 for 10 shirts. They could also offer to clean customers close by the pound, which is cheaper and simply charge a monthly membership fee.

We've all seen those punch cards that give you free items on your fifth 10th or 20th purchase. It's easy to offer great discount programs we have a reason for your customers to continue to do business with you. a lawn care company might offer free leaf cleanup when the customer does business with you all season long.

Take a look at your advertising budget. The Yellow Pages has become one of the easiest ways for you to eliminate costs in your advertising. many business owners are spending hundreds of dollars each month to advertise in the Yellow Pages, when most people looking for a business are going online. Today it's easier to Google a company or service that is to pick up the Yellow Pages. People like to key in what they're looking for, press the search button, and have many options to choose from without the hassle of thumbing through the Yellow Pages. a well run each commerce campaign will get much better results for less money.

Build a list. This might be one of the most obvious answers to the financial challenges of today for business owners. When you have a list of your customers you can very easily send them an e-mail with specials that you're having, so if you have a bad week you simply send a promotion out to your list. This process is easily done and can make you thousands of dollars over a 12 month period.

Started buy local campaign. Everyone love to support their local community, you simply have to remind them from time to time. Start with your own business first. When possible, by everything from a local company. Now expand to your family. Build a group of 50 to 100+ business owners who'll commit to help promote a local portal designed for your community. Each business owner will put a sign in their window that notes the website and the buy local logo that associates you as a part of the local community campaign. "A recent study found that for every $100 spent in a chain store, $14 went back into the local economy. For a locally owned business, it was $45," , says Stacy Mitchell author of"Big-Box Swindle. Most chambers of commercedo not invest in the marketing required to fully assist local business owners.

Staying profitable during challenging times is easy when you focus your efforts working on your business instead of in your business.

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