Today there's a plethora of labels for what network marketing actually is. Here's my two cents: network marketing is a business model using word of mouth as its primary means to distribute products and services. Doing this through a network of others generates business revenue for the company which can produce residual wealth over time for you.
Here are the essential element to a multilevel marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Marketing efforts- this is MARKETING 101 folks. Marketing is effective communication to a laser targeted audience that makes them do something. That something could be to opt in to a list, register for a webinar or join your network marketing venture. If you don't spend time getting the marketing basics down be prepared to spend a lot of your precious time being frustrated because your business may grow quite slowly.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable network marketing business without talking to folks IMHO. Because multilevel marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Offering products and services - Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your multilevel marketing business success.
Here are the essential element to a multilevel marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Marketing efforts- this is MARKETING 101 folks. Marketing is effective communication to a laser targeted audience that makes them do something. That something could be to opt in to a list, register for a webinar or join your network marketing venture. If you don't spend time getting the marketing basics down be prepared to spend a lot of your precious time being frustrated because your business may grow quite slowly.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable network marketing business without talking to folks IMHO. Because multilevel marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Offering products and services - Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your multilevel marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics. Visit the Uber Article Directory to get a totally unique version of this article for reprint.
No comments:
Post a Comment