Innovation is what marketers are always looking for. When it comes to marketing a local business, things get tougher with limited budgets and marketing channels. Catching peoples' eye, getting the right word out and creating effective viral campaigns for businesses are challenges common to any marketplace.
Coverage achieved by television and newspaper promotions is limited and expensive. To be successful they also require to be run over a continuous duration of time which can drive up the cost. The limitations and the cost involved in these methods must be considered when developing a marketing campaign for the promotion of your business.
Some other effective marketing strategies simply require imagination and initiative on your part. You can get excellent results from printed T-shirts with a business logo or phrase. Another great advertising medium is viral bumper stickers. These are used world wide and are an extremely effective method of advertising. Bumper stickers are considered as effective as billboards, electronic newsletters and postcards. Essentially bumper stickers are just small mobile billboards. If someone sees your bumper sticker while driving, it could result in a sale for you and maybe a return customer or referral.
Bumper stickers can be printed to your specifications. There are no set rules to be followed. However, a few pointers - they should not be too big and the information should contain your business name, address and phone number. If you have a web site this may replace some of this information. Make it simple, catchy and easy to read. This will make it easy to remember.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
There are other ways to make your bumper sticker more viral. Make it 'scarce' and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. Use bumper stickers responsibly and smartly. The rewards will come in the form of increased profits and referring customers.
Using bumper stickers is an extremely cost effective, successful marketing tool. They are already being used successfully by companies across the globe. For a small investment think about the possible results that bumper stickers could bring your business.
Coverage achieved by television and newspaper promotions is limited and expensive. To be successful they also require to be run over a continuous duration of time which can drive up the cost. The limitations and the cost involved in these methods must be considered when developing a marketing campaign for the promotion of your business.
Some other effective marketing strategies simply require imagination and initiative on your part. You can get excellent results from printed T-shirts with a business logo or phrase. Another great advertising medium is viral bumper stickers. These are used world wide and are an extremely effective method of advertising. Bumper stickers are considered as effective as billboards, electronic newsletters and postcards. Essentially bumper stickers are just small mobile billboards. If someone sees your bumper sticker while driving, it could result in a sale for you and maybe a return customer or referral.
Bumper stickers can be printed to your specifications. There are no set rules to be followed. However, a few pointers - they should not be too big and the information should contain your business name, address and phone number. If you have a web site this may replace some of this information. Make it simple, catchy and easy to read. This will make it easy to remember.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
There are other ways to make your bumper sticker more viral. Make it 'scarce' and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. Use bumper stickers responsibly and smartly. The rewards will come in the form of increased profits and referring customers.
Using bumper stickers is an extremely cost effective, successful marketing tool. They are already being used successfully by companies across the globe. For a small investment think about the possible results that bumper stickers could bring your business.
About the Author:
Author: Buck Thompson shares advice on bumper stickers on his website where you can discover how to improve the effectiveness of your marketing campaigns with stickers.
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