Sunday, February 1, 2009

The 2009 Chiropractic Marketing Secret Revealed

By Matthew Loop DC

Theres a great secret about chiropractic marketing that you probably havent heard yet. DCs have been holding this secret close and for the past 2 years, those that have practiced this secret have had amazing success. How would you like to successfully brand yourself in your community, get exposure to thousands of potential patients, built credibility and trust, and earn other forms of income, all at the click of a button? Those who know the secret know how to do all this, and those who dont are really feeling these economic hard times in a profound way. The best part is that the secret is free.

So, what is this phenomenal medium for getting your message across to thousands of members of your community easily and at no cost to you? The answer is chiropractic video marketing! Mark my words, in 2009 video marketing for chiropractors will explode! Early adopters like myself have been reaping massive financial rewards and acquiring new patients left and right from this amazing change in communication dynamics. Videos work for you twenty-four hours a day, seven days a week. This, as far as I'm concerned, is one of the best forms of leverage for your practice.

When you meet members of your community on these social media sites, you can begin to share you practice and expertise with them. When people meet you this way, they think of you for their next chiropractic issue, because they feel that they already know you and trust you. With video marketing, print advertising has reached its end. If you take one video and upload it to 30 different sharing sites, and that gets 5 views a day on each site, were talking 1.050 views a week!

You can see why I was spending a ridiculous amount of money on pay per click, because this could cost you over a thousand dollars a week. Now, imagine the increased exposure from making 10 videos and doing the same thing. If you arent using free media to upload these videos, youre going into the financial hole. If you do use free outlets, the amount of free exposure is mind-boggling!

Video marketing is perhaps the easiest and cheapest way to get monumental amounts of exposure and respect on the internet. The amount of credibility and trust that you gain will put you in a prime position for success in all the months to come. Think about your videos as selling YOU-- the product. More than your expertise or your practice, people want to believe in you, and buy into that product.

I started to make videos before I even had a camera, using my video technology right off of my computer. These days so many items are equipped with video, such as digital cameras. No matter what you have, just get started on making videos. This is the secret to monumental success in 2009, and pretty soon the secret is going to be out everywhere! Start with one or two videos a week, and work your way up from there.

Nobody likes rejection, and the beauty of video marketing is that you dont really have to face that. New patients come to you. You dont chase them! Start by telling your chiropractic story on your video, and tell it genuinely. Go ahead and be sincere, and show the camera who you really are, and what is meaningful to you as a chiropractor. Once you tell your story, make your videos about the patient, and the patients needs and concerns.

I cant begin to explain how my life has been transformed since beginning video marketing. The amount of leveraging is amazing, and the increased wealth has done wonders. Start making videos today, and as you continue to practice youll improve more and more. If you ride the wave of 2009, youre in for an amazing journey!

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