Tuesday, February 24, 2009

How You Can Make Money with Google AdWords

By Justin Harrison

The Internet's most powerful online advertising is the well-known Google Adwords. Every year, millions of people use it to create and post advertisements around the globe, both through Google and through its search partners. Some companies, and even some individuals, earn six and seven figure incomes from their enhanced revenues, powered by Adwords. And it's no wonder that you want to get started with Google Adwords so it can make you serious money.

The beauty of Google Adwords is that it can do something that no other form of advertising can do. Adwords can target the exact customers you need to make sales. Adwords grants you unmatched access to keyword generators and demographic tools, allowing you to find just the right keywords to bring in just the right demographic for maximum return on your advertising dollars. Anytime someone in your target demographic searches for your keyword phrase, your sponsored link will appear to the side of the screen. And you don't have to pay for that ad unless someone clicks on it.

Just as an example, let's say that you run a fantasy baseball website. You can design an Adwords campaign that allows you to target searches on fantasy baseball related keywords. Fantasy baseball keyword searches are seasonal, like the game itself. Throughout the year, anywhere from 74,000 to 20,000,000 people search for information on fantasy baseball, with the peak month being March. You can run your ads to a niche market or a broad market. If you choose to run your ads when competition is high, you will find the rewards are high as well. Your average Cost per Click (CPC) will run $0.93, but that $0.93 can be money well spent.

If you make $25 per signup to your website, with an additional $100 per 10,000 visits in ad revenue, the more traffic you can drive to your site, the more money you will make. If just one visitor in twenty signs up for your site, you will profit $5 per signup, plus whatever profit you make on ad revenue for repeat visits.

Like any other advertising option, Google Adwords is a basic investment. If you put money into the process, you will get it out when your customers purchase a product, make repeat visits, or sign up for your services. Unlike competing advertising services, however, AdWords allows you to choose exactly what kind of traffic you want for your site. You can pinpoint the demographic you believe is most likely to spend money on your site, and you can advertise your site on content searches, too. You can decide when you want your ads to run. For fantasy baseball, for example, you may take your ads offline between 9 a.m. and 8 p.m. when your potential customers are at work, and put them back online when they get home.

Once you refine your Adwords campaign, you can fuel expansion from profits. You can make real money with Google Adwords, and join the millions who prove that Adwords advertising is one of the most potent profit-making tools around.

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