In order to get the most out of your PPC campaign you need to manage it right and effectively from the start. The first thing you need to ask yourself is, What is your goal and aim of this campaign? Without a specific goal in mind, it is difficult to manage the PPC campaign.
Some of the normal goals of PPC campaigns are; to collect leads, sell product or services, or increase traffic. You need to know your goals in order to manage your PPC campaign.
1. In order to manage your PPC campaign well, the first thing you need to know is your budget for the campaign. Know what is your website's conversion rate first before setting your budget. Test your website to determine the conversion rate.
After testing your website, you realize you can convert 2% of visitors to purchase a $30 product. You can set aside 50 cents per click for advertising and still keep $10 as profits. But you probably want to reduce your advertising cost to increase the effectiveness of your PPC campaign.
2. The next thing you need to do to ensure better results a from your PPC campaign is to use more targeted keywords for your advertisement. Though there are many software that claim can help you choose your keyword, i feel that the best tool is your common sense!
Well, a tip for you. For every keyword that you have chosen, make you put them in brackets so it becomes an exact match. Then, you have to ask yourself whether you or prospects would "google" that particular keyword to buy your product or service. Very often from my experience, once you look at your website or blog from the prospects' or the customers' point of view, it really can help you solve problems.
3. Nobody can achieve instant success to PPC. You need trials and errors and constant monitoring of your ads to manage the performance. Only when you can consistently get your desired results, can you leave it alone.
One word of caution: In order to manage your PPC campaign effectively, you must not only be prepared to put in hard work, you have to put in that bit of common sense and get some help from people around you who knows what they are talking about.
Some of the normal goals of PPC campaigns are; to collect leads, sell product or services, or increase traffic. You need to know your goals in order to manage your PPC campaign.
1. In order to manage your PPC campaign well, the first thing you need to know is your budget for the campaign. Know what is your website's conversion rate first before setting your budget. Test your website to determine the conversion rate.
After testing your website, you realize you can convert 2% of visitors to purchase a $30 product. You can set aside 50 cents per click for advertising and still keep $10 as profits. But you probably want to reduce your advertising cost to increase the effectiveness of your PPC campaign.
2. The next thing you need to do to ensure better results a from your PPC campaign is to use more targeted keywords for your advertisement. Though there are many software that claim can help you choose your keyword, i feel that the best tool is your common sense!
Well, a tip for you. For every keyword that you have chosen, make you put them in brackets so it becomes an exact match. Then, you have to ask yourself whether you or prospects would "google" that particular keyword to buy your product or service. Very often from my experience, once you look at your website or blog from the prospects' or the customers' point of view, it really can help you solve problems.
3. Nobody can achieve instant success to PPC. You need trials and errors and constant monitoring of your ads to manage the performance. Only when you can consistently get your desired results, can you leave it alone.
One word of caution: In order to manage your PPC campaign effectively, you must not only be prepared to put in hard work, you have to put in that bit of common sense and get some help from people around you who knows what they are talking about.
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