There is one thing on which every online marketer agrees: the key to success is traffic. No matter how appealing your product or service may be, you will fail without traffic.
That is why website owners spend a large percentage of their time, and often lots of money, on online, print, and electronic advertising.
Instead, try the following.
1. My favorite traffic generating technique is article wrting. That's because it works...and it works quickly. The methodology is simple: write a few articles that the kinds of folks likely to visit your site will find interesting. Send them to article distribution websites...there are several services and software tools which make it simple. End each article with an author's box (like mine, below) which includes a link or two to your website. Webmasters in need of content will reprint your article on their sites, and you will gain a link each time they do.
2. Exchanging links with other webmasters is a time tested way to generate immediate traffic and boost your site's search engine rankings. Remember that, in link building, quality often trumps quantity. Concentrate on webmasters whose sites cover topics on or related to yours, and sites of high quality.
3. One way linking. If your content is good enough or if you have something to offer other webmasters (a widget, an ebook, etc.), try for one way links. The search engines value them far more highly than reciprocal links.
4. If you are not yet blogging, you are missing a great opportunity. The search engines love blogs. A post a week is optimal, but even a post a month can help. Be sure your website links to your blog and your blog links to your website(s).
5. Bloggers, even more than webmasters of "regular" websites, need lots of content. Offer them articles (with author's boxes containing links to your site , of course). They'll love you, and you'll pick up lots of links.
6. One of the least utilized traffic generation tools is the press release. Press releases can be picked up by hundreds of websites, giving you hundreds of (almost) instant links. There are several services which will distribute your website (some at no cost) and at least 3-4 pieces of software you can use to get your releases out.
If you are not a writer, you can purchase private label rights articles for very little, or hire freelance writers quite reasonably. It may take a little time to find a writer whose product you like, but it is worth it. The traffic generating techniques listed above can really pay off big for you. And, they can do so quickly.
That is why website owners spend a large percentage of their time, and often lots of money, on online, print, and electronic advertising.
Instead, try the following.
1. My favorite traffic generating technique is article wrting. That's because it works...and it works quickly. The methodology is simple: write a few articles that the kinds of folks likely to visit your site will find interesting. Send them to article distribution websites...there are several services and software tools which make it simple. End each article with an author's box (like mine, below) which includes a link or two to your website. Webmasters in need of content will reprint your article on their sites, and you will gain a link each time they do.
2. Exchanging links with other webmasters is a time tested way to generate immediate traffic and boost your site's search engine rankings. Remember that, in link building, quality often trumps quantity. Concentrate on webmasters whose sites cover topics on or related to yours, and sites of high quality.
3. One way linking. If your content is good enough or if you have something to offer other webmasters (a widget, an ebook, etc.), try for one way links. The search engines value them far more highly than reciprocal links.
4. If you are not yet blogging, you are missing a great opportunity. The search engines love blogs. A post a week is optimal, but even a post a month can help. Be sure your website links to your blog and your blog links to your website(s).
5. Bloggers, even more than webmasters of "regular" websites, need lots of content. Offer them articles (with author's boxes containing links to your site , of course). They'll love you, and you'll pick up lots of links.
6. One of the least utilized traffic generation tools is the press release. Press releases can be picked up by hundreds of websites, giving you hundreds of (almost) instant links. There are several services which will distribute your website (some at no cost) and at least 3-4 pieces of software you can use to get your releases out.
If you are not a writer, you can purchase private label rights articles for very little, or hire freelance writers quite reasonably. It may take a little time to find a writer whose product you like, but it is worth it. The traffic generating techniques listed above can really pay off big for you. And, they can do so quickly.
About the Author:
Daniel Z. Kane is a career educator and self-taught online marketer. He founded one of the first online college websites and has assisted thousands of students in identifying online colleges which meet their educational and career needs.
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