Logging into Google AdWords, you will quickly find a large number of very useful tools at your disposal. These tools will make it possible to proof your ads for errors, choose their placement, optimize your website, and generate a huge number of reports so you can how your ads are performing against other sites, in their demographics, and much more. But probably the most powerful tool you will find the Google Adwords keyword suggestion tool, which uses ad data to generate a list of related keywords along with their recent search data and their cost.
To begin, you should generate your own list of some basic keywords. This list of no more than 15 words will give AdWords the data to generate new words and phrases for you. You can either find these keywords directly on your web pages, and Google can do that for you automatically, or you can brainstorm you own list based what you think your most profitable visitors would search for if they wanted what your website provides.
Next, enter your list into the keyword suggestion tool, one word or phrase at a time. You could enter multiple keywords all at the same time, but if were to do this, there's a high probability the suggestion tool will return a list of hundreds of keywords that don't really relate to your site. Usually it is a great deal more efficient to limit yourself to entering just one keyword at a time. Allow the keyword suggestion tool generate related terms that you may be able to use.
Whenever you enter a word or phrase into the keyword suggestion tool, it will come back with other keywords or phrases that match websites with similar content. It will also find keywords and phrases from the Adwords campaigns of other site owners who bid on the some of the same words you chose. The suggestion tool estimates traffic per month, tells you how much competition there is for the word or term, and gives you current prices for placement at various levels of the page.
The Google Adwords keyword suggestion tool gives you several dozen more options that will give you even more useful information about your keywords. The tool allows you to generate monthly traffic charts. These inform you how the popularity of your keywords rises and falls throughout the year. You can also get an estimate of the position of your ad on the page at various bid prices, and you can retrieve an estimate of the number of clicks you can buy based on last month's search volume, average search volume, which month the search volume for that keyword is the highest, and your budget.
It almost goes without saying that each of these bits of information is important in choosing your keywords, but it is still up to you to select words that you know match your service or your product as it is described on your pages. Don't go for a high volume, low competition search phrase just because it is cheap. Don't choose any word that does not you sell your site. Never throw your money away. But if you wade through your research and stay creative, you be sure that every keyword you choose for your Adwords campaign will drive traffic to your site.
To begin, you should generate your own list of some basic keywords. This list of no more than 15 words will give AdWords the data to generate new words and phrases for you. You can either find these keywords directly on your web pages, and Google can do that for you automatically, or you can brainstorm you own list based what you think your most profitable visitors would search for if they wanted what your website provides.
Next, enter your list into the keyword suggestion tool, one word or phrase at a time. You could enter multiple keywords all at the same time, but if were to do this, there's a high probability the suggestion tool will return a list of hundreds of keywords that don't really relate to your site. Usually it is a great deal more efficient to limit yourself to entering just one keyword at a time. Allow the keyword suggestion tool generate related terms that you may be able to use.
Whenever you enter a word or phrase into the keyword suggestion tool, it will come back with other keywords or phrases that match websites with similar content. It will also find keywords and phrases from the Adwords campaigns of other site owners who bid on the some of the same words you chose. The suggestion tool estimates traffic per month, tells you how much competition there is for the word or term, and gives you current prices for placement at various levels of the page.
The Google Adwords keyword suggestion tool gives you several dozen more options that will give you even more useful information about your keywords. The tool allows you to generate monthly traffic charts. These inform you how the popularity of your keywords rises and falls throughout the year. You can also get an estimate of the position of your ad on the page at various bid prices, and you can retrieve an estimate of the number of clicks you can buy based on last month's search volume, average search volume, which month the search volume for that keyword is the highest, and your budget.
It almost goes without saying that each of these bits of information is important in choosing your keywords, but it is still up to you to select words that you know match your service or your product as it is described on your pages. Don't go for a high volume, low competition search phrase just because it is cheap. Don't choose any word that does not you sell your site. Never throw your money away. But if you wade through your research and stay creative, you be sure that every keyword you choose for your Adwords campaign will drive traffic to your site.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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