Most of us are familiar with reality television shows which have the audience voting for their favorite contestants in a bid to keep them in the show after each episode. To do this they may use a number such as 1300-TEMPO- followed by the performance number of the contestant. Now some of us may wonder, how do we "dial" TEMPO on the phone? Well, actually you are not "dialing" TEMPO. Instead you are dialing the number 83676. The word TEMPO is spelled out by the alphabetic characters written on each number key. In this context the word TEMPO is a phone word.
Though this strategy is quite niche in Australia, its full potential is yet to be uncovered. When used, results have been easily observable through a boost in profits. The right number positions itself in the minds of the customer, creating a long term impact. For example 1300 SPARK can be dialed if you are in a need for an electrician. The numbers associating the brand name are easy to remember. It also has the added benefit of imprinting the brand in the customers mind.
Phone words help to give businesses an edge by eliminating possible loss of customers to competitors. Because customers no longer need to remember a phone number there is no need for them to flip through a phone book containing competitor details.
Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.
Phone words help a business to produce more effective advertising with higher response rates and as a result increase the revenue generated. Therefore clarity of the message and ease of recall become important issues to be considered when marketing via Phone words.
In Australia big brands like AAMI, Sensis, Hyatt regency, Telstra, subway etc have enjoyed huge benefits with Phone words. Leasing the phone word is a cheap service which works wonders. Service providers like 1300 Easy Dial (www.1300easydial.com.au) provide an easy to use phone word facility. They provide options like 1300, 1800 and 13 Phone words. 1800 signifies that the total cost of calls is the sole responsibility for the business which leases the number. While the costs of calls for 13 and 1300 numbers are shared by the callers and the leasing business. Just inform them of your preferences and they will make sure that you get the best deal possible.
Getting a phone word is easier than cutting your birthday cake. To obtain a word, one simply needs to be granted exclusive rights for a particular area. To do this the word needs to be registered with a phone word service provider. Once you have contacted the service providers you are able to lease the number and for an initial investment you get the maximum revenue from minimum efforts. Phone words also provide a feature, wherein businesses are able to keep their existing service provided and number along with the new phone word number.
Results of phone word campaigns have led to it being considered a marketing breakthrough. It has given businesses an edge enabling them to earn increased profits quickly for a long term at a low cost. Because of these proven results Phone words are a must have for any business.
Though this strategy is quite niche in Australia, its full potential is yet to be uncovered. When used, results have been easily observable through a boost in profits. The right number positions itself in the minds of the customer, creating a long term impact. For example 1300 SPARK can be dialed if you are in a need for an electrician. The numbers associating the brand name are easy to remember. It also has the added benefit of imprinting the brand in the customers mind.
Phone words help to give businesses an edge by eliminating possible loss of customers to competitors. Because customers no longer need to remember a phone number there is no need for them to flip through a phone book containing competitor details.
Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.
Phone words help a business to produce more effective advertising with higher response rates and as a result increase the revenue generated. Therefore clarity of the message and ease of recall become important issues to be considered when marketing via Phone words.
In Australia big brands like AAMI, Sensis, Hyatt regency, Telstra, subway etc have enjoyed huge benefits with Phone words. Leasing the phone word is a cheap service which works wonders. Service providers like 1300 Easy Dial (www.1300easydial.com.au) provide an easy to use phone word facility. They provide options like 1300, 1800 and 13 Phone words. 1800 signifies that the total cost of calls is the sole responsibility for the business which leases the number. While the costs of calls for 13 and 1300 numbers are shared by the callers and the leasing business. Just inform them of your preferences and they will make sure that you get the best deal possible.
Getting a phone word is easier than cutting your birthday cake. To obtain a word, one simply needs to be granted exclusive rights for a particular area. To do this the word needs to be registered with a phone word service provider. Once you have contacted the service providers you are able to lease the number and for an initial investment you get the maximum revenue from minimum efforts. Phone words also provide a feature, wherein businesses are able to keep their existing service provided and number along with the new phone word number.
Results of phone word campaigns have led to it being considered a marketing breakthrough. It has given businesses an edge enabling them to earn increased profits quickly for a long term at a low cost. Because of these proven results Phone words are a must have for any business.
About the Author:
About the author: Buck Thompson stresses the key advantages of phone words on his site where you can find information and advice to help you choose effective telephone words that will maximise your profits.
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