If you are smart you are using Employee Referral Programs to help find job candidates in a difficult market. You have to keep hiring to find talented people and moving ahead of your competition for when the market turns around.
What makes employee referrals so powerful is that it is that word of mouth marketing that can make a huge difference for companies just as it does for any product that is being marketed. People trust people, more than they trust big corporations.
With the challenge of a bad market you need to use employees to help save you money that you would have spent on head hunters or some external recruiting source. They can make all the difference in saving you the necessary money.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
There are a lot of ways to use employees to help grow your business in intelligent ways and to use their time wisely so they are not distracted from what they should be doing. You don't want it to backfire on you by getting disgruntled employees talking about your company.
It is necessary to use web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates talking to your employees. Putting a face to your college candidates and experienced candidates will give them more of a reason to join your company.
It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.
These sites need to be well marketed and branded. The engagement pages from EnticeLabs TalentSeekr product allows for candidates to peek into your potential culture and exciting projects for your candidates. They do a great job of search engine marketing for numerous sites and they are worth looking at.
What makes employee referrals so powerful is that it is that word of mouth marketing that can make a huge difference for companies just as it does for any product that is being marketed. People trust people, more than they trust big corporations.
With the challenge of a bad market you need to use employees to help save you money that you would have spent on head hunters or some external recruiting source. They can make all the difference in saving you the necessary money.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
There are a lot of ways to use employees to help grow your business in intelligent ways and to use their time wisely so they are not distracted from what they should be doing. You don't want it to backfire on you by getting disgruntled employees talking about your company.
It is necessary to use web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates talking to your employees. Putting a face to your college candidates and experienced candidates will give them more of a reason to join your company.
It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.
These sites need to be well marketed and branded. The engagement pages from EnticeLabs TalentSeekr product allows for candidates to peek into your potential culture and exciting projects for your candidates. They do a great job of search engine marketing for numerous sites and they are worth looking at.
About the Author:
Cade Krueger consults with recruiters as the Director of Sales for Entice Labs and helps recruiters with job recruiting for quality hires. He also endorses a solution, called TalentSeekr, for recruitment advertising that sources five times the audience at a tenth of the cost of job boards. This helps to save recruiters time and money.
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