Saturday, January 3, 2009

Link Building With Article Submissions

By Dan Duvano

Link building is probably something you've already heard of. As you may know, its a crucial part of any search engine optimization efforts in today's climate. While link building is clearly not the only method, it is certainly one of the most important of all methods you can apply to your search engine optimization efforts.

One of the things you need to consider when link building is the quality of the links to your site. For example, 1000 links from one page of an unrelated, poor quality site will do little to enhance your own sites search engine ranking. One of the best methods in getting good quality links to your site is article submission.

You may be wondering, what are articles submissions? Well, essentially this works by you writing articles, or having someone else write them, that have to do with topics related to your website. Then you simply submit them to various article directories. At the bottom of the articles you are permitted to use a resource box that includes a call to action, you name, information about you, and even links to your site.

Article Submissions Benefits

The ongoing popularity of submitting articles as a method of link building is due to the fact that article submissions also produce many other benefits aside from links.

Should you be unsure about whether article submission is right for you please read the rest of this article before deciding, as the benefits are significant.

First benefit - Reputation

As your articles find their way all over the internet, people will start to recognize your name. With time, depending on the quality of your articles, people will start to think of you as an expert in your field, which will make each subsequent article more influential as people look to you for quality information.

You'll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you'll be more likely to make the sales you want to.

Benefit Number Two - Low Cost Advertising

Aside from producing link popularity, your articles will also be directly read by potential customers. In this way people may click directly on the link at the bottom of each article to go straight to your site, rather than having arrived via the search engines. In this way each article is like a long winded advertisement for your site. The more people publish your article, the more places you are advertising.

Reason #3 - A Top Advertising Method

Not only do article submissions provide cheap advertising, but they provide one of the best methods of advertising out there. Articles end up being posted all over the web. People can pick them up and use them again in ezines, on blogs, or more, spreading around your original article. This gets word of your site out there, making it a very effective way to advertise.

How Article Submission Builds Your Links

So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).

This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.

So, it's easy to see why link building services often turn to article submissions. It's an excellent method that you can easily use to build links. It's cost effective, easy to get started, and it really works. If you are interested in building up links to your site, then consider trying out this method for excellent results you can count on.

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