Monday, January 5, 2009

Will 3 Way Links Boost Your Page Rank?

By Catherine Smith

Search engines determine your page rank using a variety of factors, but one of the main factors is link activity. If this is all new to you, don't get your knickers in a twist, all will be explained.

Links that point towards yoursite are called inbound links.

Outbound links are the websites and blogs you link to from your website.

Links that direct the visitor to pages and articles within your site, from your site, are called internal links.

Reciprocal linking is a basic link swap. This is when you like someone's site and they like yours, so you decide to swap links. They are not as highly regarded as one way inbound links.

Google considers the number of outbound links you have from your website and compares this to the amount of inbound links that are pointing in towards your site. If you have many more outbound links, than inbound it can have a negative effect on your page rank, which could result in less traffic and less sales for you.

Although many people spend a lot of time writing articles and submitting them to get traffic and links, there is a far better way and it is called 3 Way Linking. It is amazingly effective and worked for me, by getting my unknown site to the top of Google. This resulted in my being able to get out of debt and focus on things I really enjoy. 3 Way Linking is a very special technique and works in all sorts of niches. A lot of people have already experienced excellent results.

So how does Three Way Linking work?

Google loves one way links and if you have many of them, your site will be rewarded with a high page rank. Reciprocal links are all very well, but we should try and give Google what they are looking for and that is a lot of one way links towards your site. Three way linking uses three different sites from one niche. Site A links to Site B, Site B links to site C and site C links back to site A.

Three way links are extremely high quality, as each site receives a unique link.

In conclusion, this technique is much more helpful and effective, than spending ages chasing down reciprocal links. You don't even have to find three way links manually, as there is software that can do it all for you. Basically once you have spent 5 minutes setting it up, you can set it and forget it. When you check back you will see an increase in page rank, traffic and sales.

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