Copywriting is a great career. It is one of those jobs that can weather a recession pretty well. Since businesses need to advertise their products, despite the condition of the economy, they will always need copywriters to do it effectively. A good businessman knows that cutting the advertising budget only means weaker sales, so there is always a demand for good copywriters.
On top of that, freelance copywriting takes the security of copywriting and combines it with the benefits of freelancing. As a freelancer you get to dictate your work schedule, your workload, and you can work from anywhere in the world as long as you have an Internet connection. You can make more as a freelancer as well because you don't have to split your income with a parent company or an advertising agency. You can also take on more projects at once as long as you meet your deadlines.
Freelance copywriting operates on a project-per-project system. Meaning that copywriters work for clients on a contracted basis for a single project. The contract lays out what is expected from the copywriter and compensation for the work. Most projects have a timetable in which they have to be completed. The copywriter only has to complete the project inside the given deadline, other than that they can work whenever they want. They aren't tied to a strict work schedule. But they must also manage their time well because missed deadlines severely hurt freelancing careers. Here are some helpful pointers if you're considering becoming a freelance copywriter:
Go Online
Freelance copywriters can start finding work with online freelance marketplaces such as www.elance.com. You can create a profile, bid on projects, and post some of your best work as a display to potential clients. You can also have jobs that may interest you automatically emailed to your inbox.
You should make a website as well. Clients will look at your website as if it were a storefront window. Potential clients can also use it to examine your work before they hire you. Your site should be neat, easy to read, and professional looking.
Network Yourself
It is very important to network with other copywriters in order to get your name out into the industry. If no one knows who you are then you won't get any clients, despite how good you may be. You should go to seminars with other freelance copywriters and start letting people know you exist. You can also try to team up with other copywriters on big projects. Do some work for free in order to build a client base and generate some testimonials. These things will help get your name into the industry.
Don't Stop Learning
No matter how good you are you should always improve the quality of your copy. Your writing is the backbone to your business and success; therefore it makes sense to invest large amounts of time into bettering it. Look into online tutorials or coaching courses. Many successful freelance copywriters have coaching courses and workshops designed to teach others their success. You can also read books by the experts, such as Dan Kennedy.
You should also write everyday. Stephen King once compared working-out at the gym to writing: the more you do it the stronger you become. Therefore you should write everyday, this will help your writing improve immensely.
Hopefully this article has helped you understand how to start a freelancing career. Freelance copywriting is a very rewarding and flexible job. It gives you a level of freedom you can't find in most careers. If you want to learn more about freelance copywriting, then you should do some more research into the subject.
On top of that, freelance copywriting takes the security of copywriting and combines it with the benefits of freelancing. As a freelancer you get to dictate your work schedule, your workload, and you can work from anywhere in the world as long as you have an Internet connection. You can make more as a freelancer as well because you don't have to split your income with a parent company or an advertising agency. You can also take on more projects at once as long as you meet your deadlines.
Freelance copywriting operates on a project-per-project system. Meaning that copywriters work for clients on a contracted basis for a single project. The contract lays out what is expected from the copywriter and compensation for the work. Most projects have a timetable in which they have to be completed. The copywriter only has to complete the project inside the given deadline, other than that they can work whenever they want. They aren't tied to a strict work schedule. But they must also manage their time well because missed deadlines severely hurt freelancing careers. Here are some helpful pointers if you're considering becoming a freelance copywriter:
Go Online
Freelance copywriters can start finding work with online freelance marketplaces such as www.elance.com. You can create a profile, bid on projects, and post some of your best work as a display to potential clients. You can also have jobs that may interest you automatically emailed to your inbox.
You should make a website as well. Clients will look at your website as if it were a storefront window. Potential clients can also use it to examine your work before they hire you. Your site should be neat, easy to read, and professional looking.
Network Yourself
It is very important to network with other copywriters in order to get your name out into the industry. If no one knows who you are then you won't get any clients, despite how good you may be. You should go to seminars with other freelance copywriters and start letting people know you exist. You can also try to team up with other copywriters on big projects. Do some work for free in order to build a client base and generate some testimonials. These things will help get your name into the industry.
Don't Stop Learning
No matter how good you are you should always improve the quality of your copy. Your writing is the backbone to your business and success; therefore it makes sense to invest large amounts of time into bettering it. Look into online tutorials or coaching courses. Many successful freelance copywriters have coaching courses and workshops designed to teach others their success. You can also read books by the experts, such as Dan Kennedy.
You should also write everyday. Stephen King once compared working-out at the gym to writing: the more you do it the stronger you become. Therefore you should write everyday, this will help your writing improve immensely.
Hopefully this article has helped you understand how to start a freelancing career. Freelance copywriting is a very rewarding and flexible job. It gives you a level of freedom you can't find in most careers. If you want to learn more about freelance copywriting, then you should do some more research into the subject.
About the Author:
For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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