Wednesday, February 4, 2009

SEO Is Invaluable When Promoting Websites

By Julie Johnson

If you are a webmaster you've probably been hearing about SEO (search engine optimization) for quite some time now, and chances are that you are aware of the positive benefits of developing web content using proper SEO techniques. But what you might not know is that it is now more important than ever to integrate SEO into your own web design. And if you're not already doing this then you'll want to start immediately, as you are already behind a few paces.

As you design your website, web content must be developed with proper SEO techniques in mind. This will gain you more exposure and a higher traffic volume, but before you begin, you should know about a few specific things the experts know.

SEO has become much more sophisticated because of the fierce competition on the internet. In the past, all one had to do was to concentrate on keywords in the content, add some meta tags in the source, and sit back and watch the sitemeters go up and up. While those things will still help, they are not going to get your page to the top of the search engine list.

Link building is a great strategy for those who are trying to maximize their SEO capabilities; and this process has a couple of benefits. First of all, the major search engine sites analyze any other websites that link to your site, and they also analyze the relevance of these sites as well. If you have several websites that are similar in subject matter all linking back to your site, your search engine rank will improve. On the other hand, if you just have a series of random sites leading back to yours, your ranking is likely to take a hit.

Of course, the ultimate goal of SEO is exposure. Websites need quality exposure in any form they can get it. By having your links placed on pertinent, high quality websites, you are more likely to get noticed and possibly visited by internet surfers. That is what it is all about.

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