Saturday, November 1, 2008

Home Based Business and Delegation

By Pavel Becker

The biggest hurdle for most entrepreneurs is learning how to successfully delegate. Often, they don't even stop to think. The business is theirs and they feel that they need to micro-manage every aspect of it-"I'm my own boss! I don't need anybody to help! I'll only ever be successful if I pour all of myself into it!"

Let's take a look at the first problem. You're right to feel that your business is your baby. You brought it into being and you alone are responsible for it. To a certain degree, you do know what is best for your baby.

I've been around long enough to know that owners often have difficulty separating the business's concept from all of the little intricacies that go into the actual production.

By default we think that as business owners we are supposed to be involved in every aspect of our business; that we have to know everything about everything that is involved in the process of the creation of the final product and that's the way it should be if you want to run your own business.

That's completely backward!

This poisonous mindset is actually what costs a lot of small business owners the very thing they are trying to protect-their business!

Step back and look at things from a different perspective. What is the essence of a business? Why did we want to be business owners? Was it the sheer joy of providing fresh bread or superior toilet cleaning services to customers? Or was it the ability to make money doing something we actually liked?

It's the money! It's the profit that we want to receive from our business! That's the main reason we quit our jobs and become entrepreneurs!

We need to consider in advance if the business is going to make money or are we just hoping that if we do what we do-whether cleaning floors, building houses, or baking bread-the money will flow in.

Ultimately, your task as an entrepreneur is to invest available recourses at a rate of return that exceeds your cost.

That's where it gets tricky! What is your cost of all the parts and components of your business? Are you sure you are aware of it? Are you?

Everything has a price and those prices just keep rising. If you don't learn that, you'll never survive! There are no free rides.

Know where this road's headed? You got it, the value of your time!

The inability or unwillingness to stick a concrete price on the time they spend running their business can cut the legs out from under any entrepreneur before they even get started. They seem to forget that if somebody was paying them to do all of the things that they do, they'd be making a pretty good chunk of change. For some reason, everyone thinks that if they do something themselves, the labor is somehow free. Nobody thinks ahead that far but the issue would never even come up if owners budgeted for every aspect of their business before-hand.

Haven't you met business-owners who never has time available or money available because "You know, we run our own business, things are tough?"

Things are not supposed to be tough unless you make them this way!

The key is having an accurate budget. Allowing time and funding for an accountant? How about a cleaning service? You've at least got a receptionist, right? How about a loading-unloading crew? What, you thought it wouldn't cost you anything if you did it yourself?

Everything has a cost associated with it, your time included!

As an average small business owner you want to make average small business money, right? It should be high six- low seven- figures per year, on average $1,000,000.00 per year (according to John Assaroff), or $420.00 per hour!

So, every time you do anything for your business other than making a decision, you should ask yourself: "Can I buy it for less then $420.00 per hour?" and if you can - you should!

Another problem is - what if you can't? Then you have to be honest with yourself - your business idea does not have enough upside to support itself and you should immediately abandon it! And by "immediately" I mean IMMEDIATELY!

After all we start our own business to eliminate things that we don't like about being employed by somebody else: lack of financial freedom, lack of geographical freedom, lack of ability to spend time with our family, lack of ability to travel, lack of ability to contribute.

If we don't get to experience all this, then why bother?

Robert Kiyosaki explains the difference between a business and a job this way: if you can leave it for a year and find it still running and even grown when you come back - it's a business, if it dies the next day you leave - it's a job!

So when we are talking about home based business we should be open to the idea of delegating most of the activities to outsourcers: article and press-release writing and submission, link building, social media communications, message boards and forums postings, content development and distribution, etc.

It's not about loosing control, it's about gaining control! You are the brain, you are the brand! Let somebody else execute your ideas! After all you want the benefits, not just a feeling of involvement! Keeping the big picture in mind is what it takes to build a large organization.

Do what you are the best at - business development and strategizing - and let somebody else handle all the technical details.

I remember, in the beginning of my real estate investing I was flipping houses: you buy a falling apart house, fix it up and sell hopefully making some money at the end. I was trying to do everything myself, because you can't let somebody else mess it up! It's my baby! Nobody else can hang drywall better than I can and nobody can install a new toilet the unique way I do it!

It took me such a long time to finish each and every house and when the potential buyers cam round, all they did was nitpick the place and complain. They never noticed all of the hard work that went into bringing the house back from the grave. It was just another house on their list to visit that day.

And at some point I partnered up with a group of people who had been flipping houses for quite a while as well and, seeing how attached I get to the house we were renovating, they shared with me their approach: they would actually make an effort not to be at the property during the renovation process, they actually hired a project manager to supervise the process and to avoid the need for them to be at the property. They were subbing out everything, focusing only on acquisition and selling aspects of the business. This approach allowed them to avoid falling in love with each property and to become the biggest company on the market within literally a few months!

I have another great example for you.

Back home, in Russia, we have this belief that has been around for decades: you have to grow your own potatoes, because if you do it yourself - it's free. I'm not joking!

Financial background didn't matter at all. Everybody planted their own potatoes! It takes a lot of effort to plant potatoes in the spring and harvest them in the fall when you're doing all the work by hand!

I kept asking my parents why don't we just buy potatoes at the store (they were obviously very inexpensive) and they would keep telling me that if we grow them ourselves they are free!

I was still young but something about that struck me as wrong. I just couldn't figure why everybody was working so hard for a few potatoes when they could buy them for pennies a pound!

Finally, when I had gone off to college, harvest time came around. I told my family not to worry about the harvest, that I could handle it myself. "Are you sure" they asked. I could tell they were really feeling awkward about it because harvesting your own crop was "the in thing." "Sure," I said. "I can handle it."

There was a place in town where bums hung around a lot. I went there, paid a few of them a fare wage for a day's work, and the potatoes were all out of the ground before dark.

I don't think I ever told my family what happened, because it would be almost a crime, what I did!

Plus, they were so proud of me!

And, eventually, in college, I learned that I was right, when I read in the book the words that I remember by heart: "A world of individual self-sufficiency would be a world with extremely low living standards. Trade allows people to specialize in activities they can do well and to buy from others goods and services they can not easily produce. Specialization and trade go hand in hand because there is no motivation to achieve gains from specialization without being able to trade goods and services produced for goods and services desired. That's why economists use the term "gains from trade" to embrace the results of both."

So I was right!

It sounds like poetry to me!

Once again: you don't have to do everything in your business and you don't have to be good at everything in your business!

As John Assaroff told me: "Hire people who play at what you have to work."

The faster you learn how to delegate, the faster you will get to develop your business to the point where you can finally move to Costa Rica, learn how to surf and get to spend day after day on the beach with your family relaxing and drinking those fruity drinks with little umbrellas!

You are a business owner! That's what you do: you own your business!

Let somebody else handle the technical aspects and that's when you will experience the freedom you started your business for in the first place!

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