Sunday, November 2, 2008

Internet Advertising - You Can Always Get More For Less

By Greg Beaty

Florida is a densely populated state in the United States. Many numbers of small business enterprises flourishing here in Florida in the form of corporations, limited liability corporations, partnerships, or sole proprietorship's. The population density is mainly confined within three main areas of the state, which are commonly referred to as the South Florida area, Gulf Coast of Florida, and the Panhandle of Florida.

For a business owner in Florida looking to reach a target audience in the more populated areas, the availability of advertising, let alone the costs, makes using a traditional route to advertising virtually ineffective. The competition in Florida's Yellow Pages books, and the ensuing negotiations and bidding over the most lucrative positions, relegates the small business owner with a modest marketing and advertising budget almost helpless in finding successful advertising in the print Yellow Pages.

A successful business needs successful advertising. Putting high amounts of money into advertising does not always work, which is especially true if your potential customer can't locate your advertisements in the wash of all others in a Florida Yellow Pages directory. In such a situation, it is important that you know your customers and how to reach them. Today, most of the customers prefer searching the internet to fulfill their needs. Customers log onto search engines like Google, Yahoo, and MSN on internet, put the relevant keywords in the search box, and reach to business organizations on the basis of filtered results through the search engine.

To get the customer who will come to you through online search advertising on Florida Yellow Pages is not enough. You need a website that may rank high in the search results of a search engine. No customer will come to your website through searching for a 50th or 100th page result filtered by a search engine. Your company website needs to stay within 1 or 2 pages of search results filtered by a search engine. To get the expected results you may require help of a professional web development company.

Having a website offers great advantages over Florida Yellow Pages book or a Florida Yellow Pages Online directory. When you have a website, you can put any number of web pages about your product or services, you can put as many pages as you want of text, graphics, and banners, and upload videos. Unfortunately, Florida Yellow Pages offers your business a very limited amount of space.

The vast majority of the views of Florida Yellow Pages online start with a keyword search in the major search engines. For example, the four top search engines received 42 billion searches in the year 2007, while all of the Yellow Pages Online offerings received only 13.4 billion views in the year 2007. The vast bulk of these Yellow Pages Online, and in turn Florida Yellow Pages online views, stem from what an internet user finds when they search in the major search engines.

For a small business or any company, investing in a website that will show up in the major search engines is vital. Additionally, ranking well within these search engine results is important. Florida Yellow Pages online companies offering top spot rankings within their directories on a bidding basis, and given the density of businesses and population in Florida, the costs can get huge. By using a professional web development company, businesses can rank above all Yellow Pages results in the major search engines at a fraction of the cost to only rank well within the Florida Yellow Pages online website.

By taking out the extra step a customer and internet user has to take to find your company, businesses stand a much greater chance of receiving this customer's business. Also, the unlimited advertising and design options for company websites is not even comparable to the lack of information that Florida Yellow Pages online will allow customers to see before making a decision.

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