At the very end of your article there is a section called the Resource Box. It comes directly after the last paragraph of your text. In some circles it is referred to as the Authors Bio Box. This box is very important in promoting you and your business, so a great deal of thought should go into its completion. When I initially started writing articles, I was entering way too much information in this area. Someone very kindly pointed out to me that this wasn't meant for me to write my life history. If people wanted to find out more about me they could check my bio information elsewhere.
After researching the subject of Resource Boxes, it became evident to me that the main purpose of this box was to motivate the reader to take action. For the majority of you, that action would be for them to click on the link provided and visit your website. You have written the article for the reader, but the Resource Box is for you.
The following information should be included in the Box:
* your name
* a brief history of your background
* your present employment
* an invitation to take action (visit your website)
At the end of this article you will see my Resource Box. It is just a short paragraph, but I have made sure to include all of the above. People have been reading your article because they were seeking information on a specific subject. They were not looking for information on you. However, they have now finished reading the article and here in the Resource Box, it is your opportunity to say something to motivate them to want to click on your links and visit your website.
You have to be willing to devote nearly as much time to creating your Resource Box as you did to your article. The truth of the matter is, your business is not going to grow at all from your article writing, if you cannot get the reader off that page and onto your website. You might even be on the front page of Google with your article but that is going to do nothing for your business if you cannot capture their attention and interest enough to get them clicking on your link. You have put so much effort into writing a great article, so please don't forget this very important step.
Most article directories allow you to have two links in your Resource Box. If you try to put more than two in, and the directory has to modify your Box, it could end up being a problem for you. I feel that two links is quite sufficient for just one paragraph. I usually direct both my links to my website but sometimes I will use one for my social networking sites, such as YouTube or Facebook. This gives the reader a chance to get to know me better.
The Resource Box gives you a great opportunity to reach out and connect with your readers. Please make sure you take full advantage of this and then you can just stand back and watch your business grow!
After researching the subject of Resource Boxes, it became evident to me that the main purpose of this box was to motivate the reader to take action. For the majority of you, that action would be for them to click on the link provided and visit your website. You have written the article for the reader, but the Resource Box is for you.
The following information should be included in the Box:
* your name
* a brief history of your background
* your present employment
* an invitation to take action (visit your website)
At the end of this article you will see my Resource Box. It is just a short paragraph, but I have made sure to include all of the above. People have been reading your article because they were seeking information on a specific subject. They were not looking for information on you. However, they have now finished reading the article and here in the Resource Box, it is your opportunity to say something to motivate them to want to click on your links and visit your website.
You have to be willing to devote nearly as much time to creating your Resource Box as you did to your article. The truth of the matter is, your business is not going to grow at all from your article writing, if you cannot get the reader off that page and onto your website. You might even be on the front page of Google with your article but that is going to do nothing for your business if you cannot capture their attention and interest enough to get them clicking on your link. You have put so much effort into writing a great article, so please don't forget this very important step.
Most article directories allow you to have two links in your Resource Box. If you try to put more than two in, and the directory has to modify your Box, it could end up being a problem for you. I feel that two links is quite sufficient for just one paragraph. I usually direct both my links to my website but sometimes I will use one for my social networking sites, such as YouTube or Facebook. This gives the reader a chance to get to know me better.
The Resource Box gives you a great opportunity to reach out and connect with your readers. Please make sure you take full advantage of this and then you can just stand back and watch your business grow!
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for a number of years. She was also self-employed as a Nutritional Consultant and a Master Herbalist. She is currently a Business and Health Coach and runs her own internet marketing company from her residence in British Columbia. Jan invites you to also visit her at her youtube page at www.youtube.com/1jinny
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