Today there's a plethora of labels for what multilevel marketing actually is. Here's my two cents: multilevel marketing is a business model using word of mouth as its primary means to distribute products and services. Doing this through a network of others generates business revenue for the company which can produce residual wealth over time for you.
To me these are the most important pieces to a multilevel marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your network marketing business.
Prospecting your leads and building a relationship with them involves understanding what motivates people but also HOW to talk to people answering questions and dealing with objections. With multilevel marketing, once you generate leads you WILL need to talk to them at some point and build a relationship. The nature of that relationship will determine whether they decide to join your business or buy into your service. Believe it or not, they aren't joining your business, they are joining YOU based on how much they know like and trust you and how influential they see you as a leader and how much they believe you can help them succeed in network marketing. Therefore you need to learn how to talk to people and how to influence people so they see you as solution to their problems. This in my book in part of becoming a LEADER.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your network marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your multilevel marketing business success.
To me these are the most important pieces to a multilevel marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These parts may sound simple, but if it was you probably wouldn't be reading this article :) The naked truth is that only a smattering of folks really understand how important ALL these multilevel marketing puzzle pieces are and how to arrange them successfully. And these are the convention stage walking, pin-level jumping, you wish-you-were-them, successful network marketers you keep hearing about.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your network marketing business.
Prospecting your leads and building a relationship with them involves understanding what motivates people but also HOW to talk to people answering questions and dealing with objections. With multilevel marketing, once you generate leads you WILL need to talk to them at some point and build a relationship. The nature of that relationship will determine whether they decide to join your business or buy into your service. Believe it or not, they aren't joining your business, they are joining YOU based on how much they know like and trust you and how influential they see you as a leader and how much they believe you can help them succeed in network marketing. Therefore you need to learn how to talk to people and how to influence people so they see you as solution to their problems. This in my book in part of becoming a LEADER.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your network marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your multilevel marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Push your network marketing business into overdrive, with battle-tested network marketing business building tips and tactics. Get a totally unique version of this article from our article submission service
No comments:
Post a Comment