Wednesday, December 24, 2008

Creating a Profitable Blog

By Randy Baustert

There are several types of business models that entrepreneurs use to make money blogging.

A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.

A similar but different method is to blog on a certain topic or in a certain niche wher you can suggest products or services to your readers in exchange for a commission.

Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If selling advertising is your main goal you have a couple of choices, you can use established services that are ready to go or you can go out on your own and look for sponsors for you blog.

There are quite a few established third party services you can use to place advertising on your site like Google Adsense and Yahoo! Publishers Network by joining either one of these you can have ads on your site quickly.

This saves you the work of finding prospects and recruiting them to your advertising program.

However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Searching and finding your own clients willing to place sponsored ads on your blog definitely has the potential for creating a much better income but it will take more time and effort to get the ads on your blog.

If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

Some companies have their own blogs that they run in house to provide information about their products and services.

Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.

As you can see these are only a couple of ways you can make money with your blog there are many more ways and you might be surprised at the offers you get if your blog becomes popular.

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