One of the most effective methods of generating traffic to your website is writing articles and submitting them to the article publishers. The efforts of the next few days may not drive any real traffic to your website but writing articles and submitting them will serve you well in the future and it is in your best interest to use this technique to your advantage. While you may not think you have any writing talent, you are probably incorrect. You may not be the next John Grisham, but you can effectively write about your website and products that you sell. Of course you need to know the rules for writing articles effectively. The number one rule is that the headline or title HAS To contain keywords pertaining to your website or product. This will be the determining factor when E-zine publishers or website owners decide if they want to publish your article. This is because they are aware of how much importance the search engines place on keywords in searches.
* Note: The way people find products or information on the internet is by the use of search engines. These people use key words to find what they want by entering them into the search box and clicking "Search". One such search may be for "car parts" or "car tires". What is returned by the search engine is based on whatever key words the searcher used.
Another thing of importance regarding the headline or title of the article is that it MUST draw attention. Using something simple like Car Parts won't do. Your title MUST be interesting enough to grab the reader's attention and keep him reading. "Car Parts for Your Mercedes"...well, that isnt really great either. How about, "Car Parts for your SL-600" or "Car Parts For Your SL That The Women Can't Resist"? These last two headlines should encourage someone looking for parts their Mercedes to continue reading the article.
The next most important words are in the first line of the first paragraph of your articls. People surfing the internet today have terribly short attention span and mostly skim for information unless it is information that they think is going to solve a problem, make life better for them or serve a need. As you can see, the title and first line are bait and hook used to encourage a reader to continue on and read to the end of the article. Again, the first line must contain the key words and grab attention. "The women were hanging all over my car looking at all the neat gadgets I had". If you were looking for attention from women, you would keep reading.
One more thing about your articles is that they need to be short if you intend to submit them to article banks. Very short! No more than 400 words but closer to 300 words would be more appropriate. Sometimes we can get carried away and all of a sudden have an article that is 1000 words or more. This can happen if you are writing about a subject in which you are interested and knowledgeable about. When this happens just break a long article down into a couple of shorter articles.
Keep in mind that short attention span we discussed earlier and use short sentences and paragraphs. And dont use big words or run-on sentences. Make your article pleasing to the eye and it will be read.
Go easy on the exclamation points, as well. One exclamation point indicates importance or excitement... a half a dozen are just rude.
Your resource box which comes at the end of the article is the most important part of all. Anyone who downloads and reproduces your article is required to include your resource box. And this box should contain your full name, your contact information and, most importantly, the link to your website. That link is the reason you are writing this article anyway. It is to help increase traffic for you.
Warning! Your link should NOT word wrap! It must be complete, http://www.whatever.com. Not all email programs that are used by E-zine editors to send out their newsletters and E-zines support word-wrapped links so you can defeat the whole purpose of writing the article by word-wrapping your website url.
Submitting Articles: You can find article banks and article repositories on the Internet by simple doing a search for them using your favorite search engine. When you have located them, you must submit your articles according to the guidelines that each site sets forth.
You will likely be told that you can use software that is available to automatically submit your articles to banks and repositories...and in fact, there is such software. But the problem is that most of the larger banks and repositories do not accept automatic submissions. While the software does in fact save you time when submitting to the smaller sites, it doesnt help you much with the bigger sites.
Yes, submitting articles is time consuming and tedious (not to mention boring) work but it is work that can provide your site with a lot of targeted traffic. Each person who reads an article that you have written will also be exposed to the link to your site. If the article is good and if it provides good information, these people will visit your site. They may buy what you are selling or they may opt-in to your mailing list... or maybe they will do both. By the way, there are services that will do article submissions for you. Of course this is a paid service.
Another solution which I use is Unique Article Wizard. UAW submits unique articles to hundreds of article publishers at the click of a mouse. Spend a couple hours writing your article, click Publish and watch the traffic grow to your site.
* Note: The way people find products or information on the internet is by the use of search engines. These people use key words to find what they want by entering them into the search box and clicking "Search". One such search may be for "car parts" or "car tires". What is returned by the search engine is based on whatever key words the searcher used.
Another thing of importance regarding the headline or title of the article is that it MUST draw attention. Using something simple like Car Parts won't do. Your title MUST be interesting enough to grab the reader's attention and keep him reading. "Car Parts for Your Mercedes"...well, that isnt really great either. How about, "Car Parts for your SL-600" or "Car Parts For Your SL That The Women Can't Resist"? These last two headlines should encourage someone looking for parts their Mercedes to continue reading the article.
The next most important words are in the first line of the first paragraph of your articls. People surfing the internet today have terribly short attention span and mostly skim for information unless it is information that they think is going to solve a problem, make life better for them or serve a need. As you can see, the title and first line are bait and hook used to encourage a reader to continue on and read to the end of the article. Again, the first line must contain the key words and grab attention. "The women were hanging all over my car looking at all the neat gadgets I had". If you were looking for attention from women, you would keep reading.
One more thing about your articles is that they need to be short if you intend to submit them to article banks. Very short! No more than 400 words but closer to 300 words would be more appropriate. Sometimes we can get carried away and all of a sudden have an article that is 1000 words or more. This can happen if you are writing about a subject in which you are interested and knowledgeable about. When this happens just break a long article down into a couple of shorter articles.
Keep in mind that short attention span we discussed earlier and use short sentences and paragraphs. And dont use big words or run-on sentences. Make your article pleasing to the eye and it will be read.
Go easy on the exclamation points, as well. One exclamation point indicates importance or excitement... a half a dozen are just rude.
Your resource box which comes at the end of the article is the most important part of all. Anyone who downloads and reproduces your article is required to include your resource box. And this box should contain your full name, your contact information and, most importantly, the link to your website. That link is the reason you are writing this article anyway. It is to help increase traffic for you.
Warning! Your link should NOT word wrap! It must be complete, http://www.whatever.com. Not all email programs that are used by E-zine editors to send out their newsletters and E-zines support word-wrapped links so you can defeat the whole purpose of writing the article by word-wrapping your website url.
Submitting Articles: You can find article banks and article repositories on the Internet by simple doing a search for them using your favorite search engine. When you have located them, you must submit your articles according to the guidelines that each site sets forth.
You will likely be told that you can use software that is available to automatically submit your articles to banks and repositories...and in fact, there is such software. But the problem is that most of the larger banks and repositories do not accept automatic submissions. While the software does in fact save you time when submitting to the smaller sites, it doesnt help you much with the bigger sites.
Yes, submitting articles is time consuming and tedious (not to mention boring) work but it is work that can provide your site with a lot of targeted traffic. Each person who reads an article that you have written will also be exposed to the link to your site. If the article is good and if it provides good information, these people will visit your site. They may buy what you are selling or they may opt-in to your mailing list... or maybe they will do both. By the way, there are services that will do article submissions for you. Of course this is a paid service.
Another solution which I use is Unique Article Wizard. UAW submits unique articles to hundreds of article publishers at the click of a mouse. Spend a couple hours writing your article, click Publish and watch the traffic grow to your site.
About the Author:
Author Porfirio G Krasternak uses theUnique Article Wizard to ensure each article submitted is unique. To be able to submit unique articles to all the eZines, check outUnique Article Wizard.
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