It's extremely common for those just starting an online business, to download free cover designing software, or even ready-to-use eBook cover templates in an effort to cut costs, rather than having to pay for a professionally designed cover.
Unfortunately, you risk making your site appear less than professional. In order to build trust from people who visit your site you want your business to appear as professional as possible. This is where consulting a cover graphic designer can help you.
Why Build a Subscriber List? Many new marketers don't understand the importance of building a great subscriber list. Your subscribers are the life-blood of any successful online business.
You built your website to attract potential new customers. If those people aren't ready to buy on the same day as they visit your site, then capturing their email addresses and adding them to your mailing list via an opt-in subscription box is a great way to remind them of your site and what you're offering.
Starting and Growing a Subscriber List Firstly, don't for a minute think that all it takes is having a subscription box on your website.
Fair enough, that may have worked in the early days but nowadays; people are generally far more hesitant in giving out their email addresses. Essentially, the only way you'll get them to subscribe, is if you're offering something they find useful.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Encouraging Visitors to Subscribe For the most part, a subscription on its own is simply not going to cut it. Instead, try offering your visitors something beneficial, such as a weekly or monthly report, and to encourage them even more, go ahead and offer all first-time subscribers a free eBook.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
It's undeniable that your subscriber rates will increase when you're offering those who opt-in, a product which they perceive to be of value. In fact, market analysis suggests that a professionally designed cover graphic, can drive up opt-in conversion rates by as much as 65%
Increasing Profits With Giveaways People who visit websites want to learn something. They're trying to find information about a topic that interests them. If your site doesn't offer the information they're looking for, they'll simply leave and look for it elsewhere.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they're immediately presented with a sales pitch, you can just as well say goodbye for good.
Those who've had years upon years of experience in online marketing have long since realized the power behind free promotional products displayed in a prime position within their sites. This in effect has a double advantage in that the visitor gains access to the information they were looking for, while at the same time, you successfully convey a message to the buyer that you're not about to bombard them with a drawn out sales pitch.
Of course, those who subscribed and received your free eBook learnt first hand that you're an honorable and trustworthy business. As a result, they feel far more comfortable buying products from you in the future which you promote through your newsletters.
While an eBook may not necessary be the greatest gift in the world, if it's got exceptionally attractive cover graphics, it can go a long way towards increasing your sales and profits.
Unfortunately, you risk making your site appear less than professional. In order to build trust from people who visit your site you want your business to appear as professional as possible. This is where consulting a cover graphic designer can help you.
Why Build a Subscriber List? Many new marketers don't understand the importance of building a great subscriber list. Your subscribers are the life-blood of any successful online business.
You built your website to attract potential new customers. If those people aren't ready to buy on the same day as they visit your site, then capturing their email addresses and adding them to your mailing list via an opt-in subscription box is a great way to remind them of your site and what you're offering.
Starting and Growing a Subscriber List Firstly, don't for a minute think that all it takes is having a subscription box on your website.
Fair enough, that may have worked in the early days but nowadays; people are generally far more hesitant in giving out their email addresses. Essentially, the only way you'll get them to subscribe, is if you're offering something they find useful.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Encouraging Visitors to Subscribe For the most part, a subscription on its own is simply not going to cut it. Instead, try offering your visitors something beneficial, such as a weekly or monthly report, and to encourage them even more, go ahead and offer all first-time subscribers a free eBook.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
It's undeniable that your subscriber rates will increase when you're offering those who opt-in, a product which they perceive to be of value. In fact, market analysis suggests that a professionally designed cover graphic, can drive up opt-in conversion rates by as much as 65%
Increasing Profits With Giveaways People who visit websites want to learn something. They're trying to find information about a topic that interests them. If your site doesn't offer the information they're looking for, they'll simply leave and look for it elsewhere.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they're immediately presented with a sales pitch, you can just as well say goodbye for good.
Those who've had years upon years of experience in online marketing have long since realized the power behind free promotional products displayed in a prime position within their sites. This in effect has a double advantage in that the visitor gains access to the information they were looking for, while at the same time, you successfully convey a message to the buyer that you're not about to bombard them with a drawn out sales pitch.
Of course, those who subscribed and received your free eBook learnt first hand that you're an honorable and trustworthy business. As a result, they feel far more comfortable buying products from you in the future which you promote through your newsletters.
While an eBook may not necessary be the greatest gift in the world, if it's got exceptionally attractive cover graphics, it can go a long way towards increasing your sales and profits.
About the Author:
Kieren P. Moran has done his own cover design work and has helped friends with their cover design tasks for some considerable time. He's the main cover graphic designer for his website where he creates very affordable cover design tasks for visitors regularly.
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