Lawyer marketing and the "manager's mantra" go together. Never heard the manager's mantra? The "manager's mantra" is an important variable in successful legal marketing. The manager's mantra is "If you can't measure it, you can't manage it." Well, that is nice Henry and how will that help me?
Most attorneys have some sort of referral network (if only a small one) however; attorneys really don't know how to manage their lawyer marketing so that their referral network expands. The first step in this expansion is to know where you are and then you can figure out how to get to where you want to go.
Also every lawyer marketing system needs to list "current clients" as a category and put those clients on the Top 20 and Farm Team list as they move out of the Who You Know List since clients should be on the Who You Know List. Also some of your clients are in the categories you have listed and they need particular attention first in legal marketing.
Once you have hired a bankruptcy lawyer, provide him or her with a list of all the debts that you carry. This would include credit cards, medical bills, loans, cars, etc. Make sure you have your bankruptcy lawyer explain to you all the details of the new law. If you have any questions, do not hesitate to ask.
While there will always be those disputes that are intractable and a decision by a judge is the only option, a lawyer with a greater level of expertise will usually be in a better position to appreciate the strengths and weaknesses of a case and enter meaningful settlement negotiations or perhaps avoid litigation altogether.
The first list is called the "Top 20" List. If you only have a few lawyer marketing referral sources, obviously, it may only be the Top 10 or even the Top 2 List. But the first objective after listing your top lawyer marketing referral sources is to increase the list to 20 if it is not there already so that is why we call it the Top 20 list.
Professional marketers know the process of wooing a referral base involves creating "know, like, trust, relationship, credibility, and top of mind awareness (TOMA)" with your legal marketing referral sources. I think you see the benefits clearly so lets move on to giving you the management tool to make it a reality.
The old adage "you get what you pay for" is as true today as it has ever been. Where does someone turn to when they have a non-routine legal matter that requires attention. For many, this may involve contacting the "family solicitor" who has traditionally dealt with the family's basic legal needs, such as for wills and conveyancing.
Choosing a Good Bankruptcy Lawyer:A good bankruptcy lawyer will give you expert advice on how to get your financial situation back on track. A good lawyer will help you with repayment plans and debt management. Before you finalize your choice make sure you share a comfort level with your bankruptcy lawyer.
The third list is the "Who You Know" List and is similar to any standard networking list. It includes everyone you know, even everyone your spouse knows, as well as those people known by your family and your staff. Take this one out as far as you like. The bigger it gets the better for lawyer marketing.
Most attorneys have some sort of referral network (if only a small one) however; attorneys really don't know how to manage their lawyer marketing so that their referral network expands. The first step in this expansion is to know where you are and then you can figure out how to get to where you want to go.
Also every lawyer marketing system needs to list "current clients" as a category and put those clients on the Top 20 and Farm Team list as they move out of the Who You Know List since clients should be on the Who You Know List. Also some of your clients are in the categories you have listed and they need particular attention first in legal marketing.
Once you have hired a bankruptcy lawyer, provide him or her with a list of all the debts that you carry. This would include credit cards, medical bills, loans, cars, etc. Make sure you have your bankruptcy lawyer explain to you all the details of the new law. If you have any questions, do not hesitate to ask.
While there will always be those disputes that are intractable and a decision by a judge is the only option, a lawyer with a greater level of expertise will usually be in a better position to appreciate the strengths and weaknesses of a case and enter meaningful settlement negotiations or perhaps avoid litigation altogether.
The first list is called the "Top 20" List. If you only have a few lawyer marketing referral sources, obviously, it may only be the Top 10 or even the Top 2 List. But the first objective after listing your top lawyer marketing referral sources is to increase the list to 20 if it is not there already so that is why we call it the Top 20 list.
Professional marketers know the process of wooing a referral base involves creating "know, like, trust, relationship, credibility, and top of mind awareness (TOMA)" with your legal marketing referral sources. I think you see the benefits clearly so lets move on to giving you the management tool to make it a reality.
The old adage "you get what you pay for" is as true today as it has ever been. Where does someone turn to when they have a non-routine legal matter that requires attention. For many, this may involve contacting the "family solicitor" who has traditionally dealt with the family's basic legal needs, such as for wills and conveyancing.
Choosing a Good Bankruptcy Lawyer:A good bankruptcy lawyer will give you expert advice on how to get your financial situation back on track. A good lawyer will help you with repayment plans and debt management. Before you finalize your choice make sure you share a comfort level with your bankruptcy lawyer.
The third list is the "Who You Know" List and is similar to any standard networking list. It includes everyone you know, even everyone your spouse knows, as well as those people known by your family and your staff. Take this one out as far as you like. The bigger it gets the better for lawyer marketing.
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