When you're starting an online business, the last thing you want to do is pay out money to create professional cover graphics. Many people are tempted to just run out and download free cover software or ebook cover templates in an attempt to build their businesses easily.
As with most aspects of internet marketing businesses, free goods are for the most part, the most costly goods out there because their price is credibility. Hiring the services of a designer for your eBook covers will not only result in a far more professional appearance, but it will also show visitors you mean business and that you don't cut corners.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
If you want visitors to sign-up, you need to convince them that you're a professional and that you operate a business which can be trusted. Offering free gifts is a great way to get visitors to sign up as long as those gifts are presented professionally, in line with your overall image. So, investing in quality cover design graphics is ultimately, the wise thing to do.
Encouraging Visitors to Subscribe For the most part, a subscription on its own is simply not going to cut it. Instead, try offering your visitors something beneficial, such as a weekly or monthly report, and to encourage them even more, go ahead and offer all first-time subscribers a free eBook.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Increasing Profits Though Promotional Items Essentially, the only reason anyone visits a website is to learn something from it. While some may be searching for information regarding a certain product, others may be looking for a specific service, but irrespective of why they're there, if they don't find what they're looking for, they leave.
When site visitors want information, give them information. If instead, you push a sales letter under their nose, you can be sure to wave goodbye to them as a result.
However, smart marketers will realize they need to offer those same visitors a free product to entice them into subscribing. Prominently display a great cover graphic that shows visitors what they'll be getting. A freebie not only satisfies their need for information but also shows them you're not actively trying to sell something. You've immediately begun to build a level of trust between your subscribers and you.
Of course, those who subscribed and received your free eBook learnt first hand that you're an honorable and trustworthy business. As a result, they feel far more comfortable buying products from you in the future which you promote through your newsletters.
It's undeniable, a free gift as simple as an eBook with compelling cover graphics, can drive your profits up far more that you would've thought possible.
As with most aspects of internet marketing businesses, free goods are for the most part, the most costly goods out there because their price is credibility. Hiring the services of a designer for your eBook covers will not only result in a far more professional appearance, but it will also show visitors you mean business and that you don't cut corners.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
If you want visitors to sign-up, you need to convince them that you're a professional and that you operate a business which can be trusted. Offering free gifts is a great way to get visitors to sign up as long as those gifts are presented professionally, in line with your overall image. So, investing in quality cover design graphics is ultimately, the wise thing to do.
Encouraging Visitors to Subscribe For the most part, a subscription on its own is simply not going to cut it. Instead, try offering your visitors something beneficial, such as a weekly or monthly report, and to encourage them even more, go ahead and offer all first-time subscribers a free eBook.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Increasing Profits Though Promotional Items Essentially, the only reason anyone visits a website is to learn something from it. While some may be searching for information regarding a certain product, others may be looking for a specific service, but irrespective of why they're there, if they don't find what they're looking for, they leave.
When site visitors want information, give them information. If instead, you push a sales letter under their nose, you can be sure to wave goodbye to them as a result.
However, smart marketers will realize they need to offer those same visitors a free product to entice them into subscribing. Prominently display a great cover graphic that shows visitors what they'll be getting. A freebie not only satisfies their need for information but also shows them you're not actively trying to sell something. You've immediately begun to build a level of trust between your subscribers and you.
Of course, those who subscribed and received your free eBook learnt first hand that you're an honorable and trustworthy business. As a result, they feel far more comfortable buying products from you in the future which you promote through your newsletters.
It's undeniable, a free gift as simple as an eBook with compelling cover graphics, can drive your profits up far more that you would've thought possible.
About the Author:
Kieren P. Moran has been doing his own cover design work and has helped many others with their cover design tasks for a long time now. He's the main cover graphic designer for his website where he creates very affordable cover design tasks for clients daily.
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