I spend a minimum of four hours a day promoting websites. Most days it is closer to double that.
I initiate link exchanges, write press releases, produce newsletters, and more. But, I spend more time engaged in article marketing than in any other activity because it produces, by far, the best results. Of course, you have to do it right.
If you pay attention to the following suggestions, you can expect to be successful.
1. Be sure you choose a good title for your article. Make it interesting and descriptive.
2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.
3. Respect your readers' time. Be clear and concise.
4. Concentrate on writing articles about, or related to, the subject(s) of your website. But, write on general interest topics as well so you can get your articles in as many article directory sites as possible and maximize the number of website owners who will use them on their sites.
5. Write your author's box copy carefully, and choose your anchor text well. Be sure that the links to your site are embedded in your optimal keywords and phrases. My sites are education-related, thus I embed my links in anchor text like "accelerated degree programs", "financial aid", and "online degrees".
6. Proofread. Even one error in spelling or punctuation can prevent your article from being published.
Nothing will compensate for good content. But, however good your content, aggressive promotion is required if you want people to visit your site. And, nothing works better than a well-conceived article marketing campaign.
I initiate link exchanges, write press releases, produce newsletters, and more. But, I spend more time engaged in article marketing than in any other activity because it produces, by far, the best results. Of course, you have to do it right.
If you pay attention to the following suggestions, you can expect to be successful.
1. Be sure you choose a good title for your article. Make it interesting and descriptive.
2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.
3. Respect your readers' time. Be clear and concise.
4. Concentrate on writing articles about, or related to, the subject(s) of your website. But, write on general interest topics as well so you can get your articles in as many article directory sites as possible and maximize the number of website owners who will use them on their sites.
5. Write your author's box copy carefully, and choose your anchor text well. Be sure that the links to your site are embedded in your optimal keywords and phrases. My sites are education-related, thus I embed my links in anchor text like "accelerated degree programs", "financial aid", and "online degrees".
6. Proofread. Even one error in spelling or punctuation can prevent your article from being published.
Nothing will compensate for good content. But, however good your content, aggressive promotion is required if you want people to visit your site. And, nothing works better than a well-conceived article marketing campaign.
About the Author:
Daniel Z. Kane's long career in education has included stints in secondary schools, colleges, and graduate schools. His websites list online degree programs and scholarship resources available to students enrolled in online degree programs.
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