Saturday, December 27, 2008

Cofs In Logo Design

By Stephen Grisham, Sr.

Many people are capable of doing their own web design now, but some of it is best left to professionals. For companies that are looking for a new website design, the results are often better when completed by professional web designers. This is especially true of logo design.

When hiring a professional to design a logo for your business, you need to be able to evaluate the end result to make sure it will suit your company. You can use the COFS system to help you determine whether the logo design is right for your business. The letters COFS stand for color, originality, font and size.

For color logos, make sure you use attention-getting colors. The three colors used most in advertising are red, white and blue. Those are usually a safe bet. Another option is to use a color that has something to do with the business, such as green for a lawn service.

Be sure, once your logo is finished, that you also check how it will look in black and white. It is possible that there will be times when you will need to add your logo to a black and white document and you want to be sure that it is going to look as crisp and clean as it does in color.

The font style used in the logo is also an important consideration. Using different fonts can change the mood or feeling portrayed by the logo. The right font can make all the difference in your logo design, and there are thousands of different fonts available. Make sure you use the one that gives just the right look for your business.

The size of the logo is also important. Donat just look at it in one size when you are evaluating the design. You never know what you will want to use the logo for in the future. It needs to look good whether you are putting up a big sign in front of your business or having pens printed up to give to your customers.

Finally, make sure your logo is original. This is actually a two sided rule. Fist, you do not want a logo that will be mistaken for another company. If you are going to pay for advertising you want to be sure people know the company that is being advertised for. Second, you want a logo that is going to stand out and grab peopleas attention.

You can call it the COFS, color, originality, font and size, principle to help you to remember. If you keep in mind these criteria when choosing from the logos the professional web design company presents to you, you will find a logo that is right for your company.

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