Thursday, December 25, 2008

Who Uses Article Marketing And Does It Work?

By Rob Metras

People who want to promote their program, service or product may choose to use article marketing. Though it is a system that is sometimes misused, it remains and effective and legitimate way to attract traffic to your site, or inform people of your product.

Some have stated that using a marketing article does not work in the current marketing world. It may not work for those that are trying to abuse it by writing spam articles with low quality content or they do not know how to do it.

A marketing article can help you increase your site traffic, generate leads that could potentially lead to a product sell and establish yourself as an expert in your field. This is all done by sharing your knowledge with the world.

The power of search engines is a powerful ally for internet marketing. No matter how great your product or idea, without site traffic, it is useless. Even with a great site setup you still must get the traffic attracted to your site.

Internet Marketing SEO means marketing your site using search engine optimization. This is where a well written article comes into play. You can implement certain keywords related to your website into your article to help improve your ranking with popular search engines.

The most important thing to remember is you need to find a niche. You can go far with article marketing if you have established yourself as an expert in your field and this is done by writing updated material relevant to the content of your site.

For whom is article marketing appropriate? Entrepreneurs in the ecommerce industry, and even bloggers use article marketing. Bloggers, for example, sometimes rely on the advertising on their site to earn money. Using article marketing to increase site traffic means more potential for earning.

Article marketing can be, and is, a highly legitimate method of website promotion. However certain ideals must be adhered to. It must not be abused. Also, it is important to really know about the areas youare writing about. If used correctly, you can generate a following of readers which can be rewarding not only intellectually as a writer, but it can also financially as well.

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