Whatever Your Visitors Want, Give it to Them
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
So how do you get your visitors to stay and not running off to your competitors? The easy answer, "Give them what they want." To do this you need to answer the following question, "What do my visitors want?" This question can be answered by deviding it into three more specific questions: First, Who are your visitors? Second, What attracted them to your site originally? And Third, What do they want when they come to your site? Once you know the answers to these questions it becomes very simple to attract and retain them.
You can learn more about your customer in two ways, by just asking them and by installing analytic software like Google Analytics. Both are highly recommended because both provide information that the other cannot. This information is like gold because it becomes a catalyst to providing quality content that keeps your visitors coming back for more.
Bring in More Traffic
Once you have created a reason for your visitors to stay on your site you need to learn how to attract more visitors to your unique content. You have many options to build a constant flow of traffic to your site. We discuss two of the most important tactics to build traffic in this section.
The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.
Search Engine Optimization (SEO) is another must in traffic building for those who are serious about maximizing their profits. SEO is a way in which you can have your website ranked higher within search engines, thus creating more traffic to your website. SEO is done in two parts: First, your website must be search engine friendly. Second, there must be other websites linking to your site.
Gear your website to make money
While you want to provide your web traffic with the content that they want, you also need to make it easy for them to make you more money. Does your website make it difficult for your visitors to sign up for a membership or make a purchase? Why? Make it easy for them, and your visitors will respond appropriately.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
There are other tactics and tools you can use to increase customer sales as well. Using call to action, branding, A/B or multivariate testing, design improvements and product/service cross promotion can improve your sales many times over.
Do it the Easy and More Profitable Way
Too often we look to do our web design and marketing ourselves, and sometimes as a result, we lose more money than we save. Unless you're dedicated and experienced in this area of specialties, you will find yourself beneath your competition when it comes to building an effective website.
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
So how do you get your visitors to stay and not running off to your competitors? The easy answer, "Give them what they want." To do this you need to answer the following question, "What do my visitors want?" This question can be answered by deviding it into three more specific questions: First, Who are your visitors? Second, What attracted them to your site originally? And Third, What do they want when they come to your site? Once you know the answers to these questions it becomes very simple to attract and retain them.
You can learn more about your customer in two ways, by just asking them and by installing analytic software like Google Analytics. Both are highly recommended because both provide information that the other cannot. This information is like gold because it becomes a catalyst to providing quality content that keeps your visitors coming back for more.
Bring in More Traffic
Once you have created a reason for your visitors to stay on your site you need to learn how to attract more visitors to your unique content. You have many options to build a constant flow of traffic to your site. We discuss two of the most important tactics to build traffic in this section.
The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.
Search Engine Optimization (SEO) is another must in traffic building for those who are serious about maximizing their profits. SEO is a way in which you can have your website ranked higher within search engines, thus creating more traffic to your website. SEO is done in two parts: First, your website must be search engine friendly. Second, there must be other websites linking to your site.
Gear your website to make money
While you want to provide your web traffic with the content that they want, you also need to make it easy for them to make you more money. Does your website make it difficult for your visitors to sign up for a membership or make a purchase? Why? Make it easy for them, and your visitors will respond appropriately.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
There are other tactics and tools you can use to increase customer sales as well. Using call to action, branding, A/B or multivariate testing, design improvements and product/service cross promotion can improve your sales many times over.
Do it the Easy and More Profitable Way
Too often we look to do our web design and marketing ourselves, and sometimes as a result, we lose more money than we save. Unless you're dedicated and experienced in this area of specialties, you will find yourself beneath your competition when it comes to building an effective website.
About the Author:
Matthew Henage is an expert web producer and CEO of Superior Design Inc, a Utah website design and web marketing firm. Visit his website now and you can get an expert website consultation.
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