Whatever Your Visitors Want, Give it to Them
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
Its simple in theory to keep your visitors on your site because all you have to do is, "Give them what they want." To do this though you must answer the following question, "What do my visitors want?" To answer this question, you'll need to research the following three sub-questions: Who are your visitors? What attracted them to your site originally? What do they want when they come to your site? Knowing more about your visitors, what attracted them to your site and what they are looking for on your site makes it easier to retain them and keep them coming back for more.
So now your wondering how you find this out about your visitors. luckily there are plenty of tactics to help you do this. First tactic, just ask them. Find a way to speak to them and ask them, you'll find that this is a very helpful tool. Another tactic is using analysis software like Google Analytics. This software is easy to set up, and can tell you mounds of valuable information about your visitors. These are very helpful ways to learn more about your visitors, and in turn, helps you to provide unique and very valuable content to them.
Attract More Visitors
By catering to your customers needs you'll see an increase in traffic from past visitors returning to your site. But by extending your marketing reach you can compound the number of visitors your site will recieve. In this section we talk about some of the most important traffic building methods used by professionals each day.
The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.
Albeit a slow method, SEO (Search Engine Optimization) is a necessary tool for the traffic hungry enthusiast and to build your website profits. In a short definition, SEO is about bringing relevant traffic from search engines (Like Google) to your website. The more valuable, unique and search engine friendly your content on your website is the more traffic you'll see from the search engines.
Monetize Your Website
While you want to provide your web traffic with the content that they want, you also need to make it easy for them to make you more money. Does your website make it difficult for your visitors to sign up for a membership or make a purchase? Why? Make it easy for them, and your visitors will respond appropriately.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
Don't stop there, there are other ways to increase your online sales. From branding, and benefit centered marketing to cross promotions and improving "Call to Action" you will see a major bump in website revenues.
Partner with an Expert
If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits.
Too many times a web master will create a site that has meaningless information about their business. The problem is, web traffic cares less about your business and more about the what they want. Don't appeal to their interests, and you've lost them.
Its simple in theory to keep your visitors on your site because all you have to do is, "Give them what they want." To do this though you must answer the following question, "What do my visitors want?" To answer this question, you'll need to research the following three sub-questions: Who are your visitors? What attracted them to your site originally? What do they want when they come to your site? Knowing more about your visitors, what attracted them to your site and what they are looking for on your site makes it easier to retain them and keep them coming back for more.
So now your wondering how you find this out about your visitors. luckily there are plenty of tactics to help you do this. First tactic, just ask them. Find a way to speak to them and ask them, you'll find that this is a very helpful tool. Another tactic is using analysis software like Google Analytics. This software is easy to set up, and can tell you mounds of valuable information about your visitors. These are very helpful ways to learn more about your visitors, and in turn, helps you to provide unique and very valuable content to them.
Attract More Visitors
By catering to your customers needs you'll see an increase in traffic from past visitors returning to your site. But by extending your marketing reach you can compound the number of visitors your site will recieve. In this section we talk about some of the most important traffic building methods used by professionals each day.
The quickest way to build traffic to your website is by using Pay Per Click (PPC) advertising. This method of advertising can become expensive, but if done correctly, it can become a very lucrative method. To start, it is recommended to use a low budget with Google Adwords (a very popular PPC resource). The beauty about using Google Adwords is that it connects wonderfully with Google Analytics. If set up properly, you can discover if your advertising efforts are worth the money, and take the necessary steps to improve your ROI.
Albeit a slow method, SEO (Search Engine Optimization) is a necessary tool for the traffic hungry enthusiast and to build your website profits. In a short definition, SEO is about bringing relevant traffic from search engines (Like Google) to your website. The more valuable, unique and search engine friendly your content on your website is the more traffic you'll see from the search engines.
Monetize Your Website
While you want to provide your web traffic with the content that they want, you also need to make it easy for them to make you more money. Does your website make it difficult for your visitors to sign up for a membership or make a purchase? Why? Make it easy for them, and your visitors will respond appropriately.
You'll need to keep your site clean, but you also need to get their attention to key areas of your web page that encourage them to make a profitable action. You can do this by changing the contrast, color, style and/or font. Try different ways to draw attention to get your visitors to do what you want on different pages.
Don't stop there, there are other ways to increase your online sales. From branding, and benefit centered marketing to cross promotions and improving "Call to Action" you will see a major bump in website revenues.
Partner with an Expert
If a lot of the concepts discussed in this article seem relatively new to you, honestly, it will be easier and more profitable to turn to a professional to help you out. In choosing an expert partner, make sure they have a marketing background and are focused on building your profits.
About the Author:
Matthew Henage is an expert web producer and Owner of Superior Design Inc, a Utah website design and web marketing firm. Visit his website now and you can get an Internet marketing consultation.
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